The Mountain Winery Uses New Web Analytics Service to Leverage Marketing and Advertising Outreach
Released on = December 27, 2005, 11:01 am
Press Release Author = VisiStat
Industry = Internet & Online
Press Release Summary = Pay-Per-Click and Online Marketing Campaigns "Open a Door" of New Information for The Mountain Winery
Press Release Body = Saratoga, CA - Immediate Release - VisiStat, the leading next-generation provider of hosted on demand Web analytics for non-technical users, announced that The Mountain Winery in Saratoga, CA, has implemented VisiStat Web analytics services to closely monitor pay-per-click and advertising activity for their Website. Through VisiStat's intuitive interface and easy to understand reporting, The Mountain Winery has been able to monitor the precise online behavior of their site visitors and customers, and accurately translate the data into an optimal marketing advantage.
"Turning on VisiStat opened up a whole new world of information," said Stuart Ferguson, CEO of The Mountain Winery. "With VisiStat, we can easily measure interest levels across the board or focus on targeting individual venues. For instance, we know what very specific wines and labels our winery visitors are searching for and precisely what our top search words are within that arena. As a result of using VisiStat, we have been able to better leverage our pay-for-click marketing programs, target advertising dollars on specific venues and enjoy superior results."
With real-time reporting and live StatCasting data delivered to their desktops, The Mountain Winery has the vital data they need when they need it. "We don't have to wait for technical analysis or time-consuming department interpretation. With VisiStat's uniquely friendly interface, we have immediate, usable data on the desktop of every member that needs it, allowing us to view marketing statistics on a level not available before."
For more information on VisiStat, please visit http://www.VisiStat.com/.
About The Mountain Winery The Mountain Winery is a premier venue for both businesses and Bay Area residents to enjoy. Widely known for its summer concert series, The Mountain Winery is the venue of choice for weddings, corporate events, private parties, family functions and concerts. Nestled in the mountains of Saratoga, California, overlooking Silicon Valley, The Mountain Winery combines the charm of a historic winery with new, sophisticated high tech capabilities. Visit The Mountain Winery online at http://www.TheMountainWinery.com for schedule and event information.
About VisiStat, Inc. VisiStat, Inc., located in San Jose, CA, is the first on demand Web analytics firm focused on next generation analytic solutions tailored for ease-of-use \"by the masses.\" VisiStat is \"taking the IT out of Analytics\" and offering rich, dynamic real-time data reporting. Just as TiVoŽ reinvented how television is watched, VisiStat is revolutionizing the Web Analytics marketplace with dynamic customer favorites, such as the first live data application for Web analytics. Learn more online at http://www.VisiStat.com/ or contact Tina Bean, Sales & Marketing Director, at (408) 670-9172. See a comprehensive demonstration at http://demo.visistat.com
Web Site = http://www.visistat.com/
Contact Details = Tina Bean VisiStat, Inc. press@visistat.com 408-670-9172 www.VisiStat.com